Starting an event planning business is an exciting endeavor that takes work on the part of the event planner. There are many moving parts. Social media, pricing your services, marketing, and writing contracts are just a few of the things you will need to do before launching. Trying to do all of these things yourself will have you stretched thin and on your way to burning out.
Using templates for different parts of your business will give you the assistance and structure you need as you get started. This will take the pressure off you so you can focus on other aspects such as building relationships with vendors and getting client leads. Take a look at the five templates you will need to start your event planning business.
Continue reading 5 Templates to Start Your Event Planning Business
As a wedding planner you always want to stay up to date on all of the ins and outs of wedding planning. With things always changing, especially in 2020, it is important to make sure you have the latest information to continue to grow your business.
We have rounded up the 10 videos that every wedding planner should watch to benefit their business and their clients.
Continue reading 10 Videos Every Wedding Planner Should Watch
Working as an event planner can be a dream career that allows you to work for yourself and have financial independence. Even if you have a natural talent for event planning, there will be aspects of the business you will need help with. That is why we did this round up of the 10 blog posts every event planner should read.
There is something for every event planner on this list. Whether you want to learn how to charge for your services or want to know how to land clients without a portfolio, you will find what you are looking for.
Continue reading 10 Blog Posts Every Event Planner Should Read
There is unlikely to be a wedding without some kind of flowers. Usually there is an abundance of flowers that grace everything from the bouquet to the tables to the groomsmen. Flowers are everywhere so a fantastic florist is a must. Florists use social media marketing as well and the hashtags that are used on Instagram and other platforms can lead the brides straight to their door. But just like anyone using hashtags, which ones the florist uses will make or break the how many people see and find the posts.
That is why we did some research and found the five of the top hashtags for wedding florists. These hashtags are searched regularly which means the appropriate use will lead to new clients, new planners that recommend your services, and new venues that will tell future brides all about what you can do.
Continue reading Top 5 Hashtags for Wedding Florists
Creating eBooks that can be shared with your clients, followers on social media, or available for purchase on your business website can not only drive traffic but also increase cash flow for your wedding planning business. Lead magnets are imperative for a successful and sustainable online presence and eBooks are fantastic lead magnets.
When you create an eBook, you need to make sure that it adds value to the reader by addressing a pain point in their wedding planning journey. This could really be anything. Some brides want to DIY but don’t know where to start while others are struggling to find a theme or pick a type of cake. These can all be addressed in eBooks. If you need help designing your lead magnet eBook try this template bundle.
Continue reading 5 eBook Ideas for Wedding Planners
Canva is an amazing online design tool that can do anything from making gifts to branding your business with print and digital marketing media. But Canva is more than just a tool for making a fun Instagram post. Business owners can actually use the Pro version to choose their branding colors and use them for every design they make.
As an event planner, it is important that everything you do or post is on-brand. The colors need to be exactly matched as well as using the same fonts for every design. There is research that has shown how much importance clients and consumers put on colors when they make their choices. Landing new clients can be as easy as choosing the right branding colors. But how do you use Canva to choose the colors that will make your business pop?
Continue reading How to Choose Branding Colors Using Canva
Destination weddings were on the rise before 2020 and with travel restrictions lifted, there is expected to be a boom in destination weddings again. With so many people using social media platforms as a method of spreading information, it is not surprising that brides are using it to keep people informed about their destination wedding. Choosing the right hashtags for destination weddings will help your business to stand out from the competition.
Continue reading Top 5 Hashtags for Destination Weddings
As an event planner, one of the most important documents you are going to create is your event planning proposal. This is going to lay out all of the details of why a client should work with you, what you’re able to provide, and your business policies. There are certain items that you must have in your proposal and certain rules to follow. A proposal is a marketing document and will essentially become the start of your contract once it is accepted and signed.
An event proposal should also be beautiful and stick to your branding. You can create a branded proposal template using Canva that can be used over and over again.
Continue reading 5 Rules for Writing an Event Planning Proposal
The competition among wedding cake bakers can be fierce, especially in a saturated market and online. If you have been on Instagram lately then you will see hashtags everywhere. Some people use them for humor but when it comes to business, the hashtags have to serve a purpose. Most importantly, they should help you find potential clients.
Choosing the best hashtags for your wedding cake business can seem tedious but there are some tips to find the top hashtags that you can use to drive more traffic to your page. It’s also important to understand why social media and hashtags are important for your online presence.
Continue reading Top 5 Hashtags for Wedding Cake Bakers
Branding is important to any business but when your business is looking to drive most of their traffic from online sources, it is imperative. That is why so much thought and planning needs to go into branding your event planning business. But the good news is that you don’t have to figure all of this out by yourself. There are great tools available, such as Canva, that were created for all of your design and branding needs.
But how can you choose a branding font using Canva? We have put together some tips to help you choose a branding font using Canva. This website is very user-friendly and intuitive but that is a lot there. So we wanted to streamline the process for you.
Continue reading How to Choose Branding Font Using Canva