Branding is important to any business but when your business is looking to drive most of their traffic from online sources, it is imperative. That is why so much thought and planning needs to go into branding your event planning business. But the good news is that you don’t have to figure all of this out by yourself. There are great tools available, such as Canva, that were created for all of your design and branding needs.
But how can you choose a branding font using Canva? We have put together some tips to help you choose a branding font using Canva. This website is very user-friendly and intuitive but that is a lot there. So we wanted to streamline the process for you.
1. Decide The Feel You Want
Branding is all about the feel of your business and that includes the font. If you have a business that wants to feel vintage but you choose a font that is modern, then you have gone against the feel of your brand. You will confuse your clients and send the wrong message about your business.
2. Stay Consistent
Branding means that you have a consistent feel to your marketing and design. You aren’t stuck with just one font but you do need to keep it between two or three fonts that are used consistently. They are often going to be used together as well. If you want to see an example of consistent fonts in branding check out this Client Welcome Package Kit.
This is an example of how different fonts work together as well as how they should be consistent. Keeping your fonts and branding consistent is what tells potential clients who you are. While rebranding does happen once a business has been established for a few years, that isn’t something new businesses should do.
Canva is a great resource not just for their fonts and fun designs but because they want to teach you how to use them. Canva wants you to be successful so they started the Canva Branding Design School. There are videos about all of the aspects of branding that can be accomplished by using Canva. This is a great way to get started with choosing a branding font using this website.
4. Use Canva Font Combination Generator
If Design School didn’t help enough, Canva also has a font combination generator to make it even simpler for you. To use this program you simply choose a starter font from the list. Anyone that you like and gives the feel of your brand. The generator will then recommend a second font and show you examples of what they look like together.
There is no limit to the number of times you can do this. If you don’t like the first two or even the first 10 then try again. Don’t give up until the font combinations speak to your brand. Once you have decided on the fonts for your brand then you can start designing. Enjoy!
Landing a new client for your event planning business is an exciting moment. But that is when the real work begins. The first thing you need to do is send them a welcome packet. Within this packet is an important piece of paper, the welcome letter. The welcome letter is more than a hello to your client. This is a reassurance of your commitment to their event and the professionalism of your business.
With that being said, there are three things that every client’s welcome letter must-have. Leaving any of these out will result in a loss of confidence or a loss of professional appearance for your company.
Continue reading 3 Things Every Client Welcome Letter Must Have
Planning a wedding is a monumental task. As a wedding planner, you might be organized and great at what you, but your client might be planning a wedding for the first time. They might need not only your guidance but tools to help them stay on task. This includes checklists, calendars, and timelines for what to expect. Keeping the planning going like a well-oiled machine is something that can’t be forgotten. We want to help you with the organization part of it by giving you five checklist ideas that you might find useful to share with your wedding clients.
Continue reading 5 Checklist Ideas for Wedding Clients
The world of social media is not something that you can forget about when you are in the wedding business. Even wedding venues need to be able to utilize social media to increase their bookings. One of the ways to make social media work for your wedding venue is by using hashtags.
Continue reading Top 5 Hashtags for Wedding Venues
Getting new wedding clients is the main source of revenue for event and wedding planning businesses. While you may get a few repeat wedding clients (although we all want the bride and groom to live happily ever after) you will need to bring in new clients more often than some other industries. Word travels fast so word of mouth could get the clients to your door along with some well-placed advertising and social media, but it is your job to impress them once they’ve been booked.
Continue reading 3 Ideas for Impressing New Wedding Clients
A client questionnaire is a great way to collect information from potential clients about their event. While it’s important to get as much information as possible to help you better under your clients, there are some questions that just should not be asked.
Continue reading 3 Things to Remove from your Questionnaire
Lead magnets are important when it comes to digital marketing. These are the incentives that businesses or individuals put together to drive traffic to their websites. It is important to do this well because there needs to be a really good reason for people to sign up and provide you with their contact information.
Continue reading 5 Lead Magnet Ideas for Wedding Planners
If you’re new to the wedding industry and have a limited portfolio, you’ve probably heard before that you should take part in a styled shoot. Well if you’ve never planned a styled shoot before and the idea of putting on together seems a bit daunting, not to worry, we are going to share 5 tips that can help.
Continue reading 5 Tips for Organizing a Styled Shoot
If you’re a wedding planning and not posting consistently on Instagram you are missing out on a huge marketing opportunity. Instagram is where a large number of millennial brides hang out and look for wedding inspiration. Coming up with Instagram post ideas, however, is not always easy. We have done some brainstorming and have come up with five Instagram post ideas for this next part of 2020.
Continue reading 5 Instagram Post Ideas for Wedding Planners
Signing a new client as an event planner is exciting! All of the build-up to signing the contract may seem like a lot of work. But really it is only the beginning. Once they are on board and have decided that you are their planner, that is when the real work begins – and it starts with your client welcome package.
Continue reading 5 Items to Include in Your Wedding Client Welcome Package