The competition among wedding cake bakers can be fierce, especially in a saturated market and online. If you have been on Instagram lately then you will see hashtags everywhere. Some people use them for humor but when it comes to business, the hashtags have to serve a purpose. Most importantly, they should help you find potential clients.
Choosing the best hashtags for your wedding cake business can seem tedious but there are some tips to find the top hashtags that you can use to drive more traffic to your page. It’s also important to understand why social media and hashtags are important for your online presence.
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Branding is important to any business but when your business is looking to drive most of their traffic from online sources, it is imperative. That is why so much thought and planning needs to go into branding your event planning business. But the good news is that you don’t have to figure all of this out by yourself. There are great tools available, such as Canva, that were created for all of your design and branding needs.
But how can you choose a branding font using Canva? We have put together some tips to help you choose a branding font using Canva. This website is very user-friendly and intuitive but that is a lot there. So we wanted to streamline the process for you.
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Landing a new client for your event planning business is an exciting moment. But that is when the real work begins. The first thing you need to do is send them a welcome packet. Within this packet is an important piece of paper, the welcome letter. The welcome letter is more than a hello to your client. This is a reassurance of your commitment to their event and the professionalism of your business.
With that being said, there are three things that every client’s welcome letter must-have. Leaving any of these out will result in a loss of confidence or a loss of professional appearance for your company.
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Planning a wedding is a monumental task. As a wedding planner, you might be organized and great at what you, but your client might be planning a wedding for the first time. They might need not only your guidance but tools to help them stay on task. This includes checklists, calendars, and timelines for what to expect. Keeping the planning going like a well-oiled machine is something that can’t be forgotten. We want to help you with the organization part of it by giving you five checklist ideas that you might find useful to share with your wedding clients.
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The world of social media is not something that you can forget about when you are in the wedding business. Even wedding venues need to be able to utilize social media to increase their bookings. One of the ways to make social media work for your wedding venue is by using hashtags.
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Getting new wedding clients is the main source of revenue for event and wedding planning businesses. While you may get a few repeat wedding clients (although we all want the bride and groom to live happily ever after) you will need to bring in new clients more often than some other industries. Word travels fast so word of mouth could get the clients to your door along with some well-placed advertising and social media, but it is your job to impress them once they’ve been booked.
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A client questionnaire is a great way to collect information from potential clients about their event. While it’s important to get as much information as possible to help you better under your clients, there are some questions that just should not be asked.
Continue reading 3 Things to Remove from your Questionnaire
Lead magnets are important when it comes to digital marketing. These are the incentives that businesses or individuals put together to drive traffic to their websites. It is important to do this well because there needs to be a really good reason for people to sign up and provide you with their contact information.
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If you’re new to the wedding industry and have a limited portfolio, you’ve probably heard before that you should take part in a styled shoot. Well if you’ve never planned a styled shoot before and the idea of putting on together seems a bit daunting, not to worry, we are going to share 5 tips that can help.
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If you’re a wedding planning and not posting consistently on Instagram you are missing out on a huge marketing opportunity. Instagram is where a large number of millennial brides hang out and look for wedding inspiration. Coming up with Instagram post ideas, however, is not always easy. We have done some brainstorming and have come up with five Instagram post ideas for this next part of 2020.
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