When you run your own business, no matter what that business is, branding is important. Customers and potential clients will recognize you by your branding. It helps clients to identify your company. Whether you are a blogger, an event planner, or another type of entrepreneur, you really need to brand consistently. But how do you do that?
It may seem complicated to do this. And you may be concerned about the investment that it will require but there are some good low -cost options available. Canva is one of those options. Canva is a pretty easy and inexpensive way to build a beautiful brand.
1. Branding Colors
One of the things that Canva offers for free is the Color Palette Generator. A huge part of branding is your color palette. This is something that is easily seen by clients.
But choosing the right color palette for your brand can be tricky, especially if you are not gifted in design. The color pallette generator is very helpful for helping you identify your branding colors, especially if you had a logo designed prior to choosing your colors.
How to Use the Color Palette Generator:
- Upload a photo or logo that is representative of your brand
- The program will generate a four-color palette from the color scheme of the photo/logo.
- You can save the color scheme along with the color codes as a part of your branding guide
If you do not currently have a logo or images, Canva also offers a color combination selector. This is helpful in giving you some ideas of good color combinations that you can use for your brand.
2. Branding Fonts
Once you have the colors selected for your company the next step is to select your fonts. Branding fonts are important because they help to create consistency in your images and content, which makes your brand easily recognizable to potential clients.
Canva also offers a font combination selector that is very easy to use and helps you to select the best font for your business.
3. Your Complete Branding Kit
Canva offers a free account to all users, but they also have a premium membership that opens up more options and features for users. One of those available features is the Branding Kit. This is a place for you to decide on your color palette, fonts, and logo.
Once you do this, if you choose to, Canva will save your design to be used in anything that you do for your business. This will ensure that your marketing materials and graphics are all consistent with your brand.
Consistent branding is the most important aspect of building your brand.
Branding can also add longevity to a business because people start to remember your business. If you have been in business for a long time and want to freshen things up, you can use these tools to re-brand as well.
Use Your Color Palette to Create Branded Designs/Templates
Canva is an amazing online design tool that allows anyone to create beautiful and eye-catching designs. The branding tools and color palette generator go a long way to helping small businesses brand without spending more money than they would like.
Once you have used the branding and palette tools it is time to start creating your marketing, graphics, and templates to be used in your business. To use Canva to make these items is easy and you don’t even need to hire a professional photographer. They have a large selection of stock photos for almost everything.
Canva also provide pre-designed templates that you can customize for:
- Instagram feed
- Instagram stories
- Facebook feed
- Facebook Stories
- and more….