Social media is an amazing outlet for growing your event planning business. This method will reach people that you wouldn’t be able to reach with traditional marketing or even by word of mouth. Word spreads much faster on the internet than it does in person. But how can you utilize this space for relevant business marketing? The answer is hashtags.
We have put together 5 tips for getting your event planning business found on social media using hashtags. There are many other tips and tricks that can be used effectively to bring attention to your business but these are the best and most practical tips if you are just starting out.
While hashtags may seem random to some, they are actually a genius marketing tool. People that are looking for certain products, businesses, or services can search the social media platform for specific hashtags. This will bring up all of the posts that have used that hashtag and even some related hashtags.
The key is using them appropriately to draw attention to your event planning business and to rank high in the hashtag search. So let’s dive in and take a look at our top 5 tips for using Hashtags to generate a buzz about your business.
1. Don’t Get Carried Away
You may have seen posts on the various social media platforms that have a hashtag every couple of words. The whole post is practically one giant hashtag. This may be tempting because it seems like more people would be able to find your post, but that isn’t always the case.
Some platforms actually limit the number of hashtags allowed per post. However, even if they don’t, a few well thought out hashtags will work better than a post full of them.
2. Your Account Needs to Be Public
This is important. You want people that are not following you to be able to find you in a hashtag search. All of those brilliant hashtags and social media marketing plans will be useless if you have a private account on any of the platforms.
It is scary having a public account because there are trolls out there that don’t want the best for your event planning business but if you want to grow your followers and client base you need to be public.
3. Use Relevant Hashtags
Relevant hashtags are key. You need to find out what the trending hashtags for your business are at the time. You will probably need to use some key websites so you can keep your finger on the pulse of what is relevant. There are a few ways to find these.
- Search the tags you want to use to find out how popular they are.
- Monitor your competition and the biggest companies in the event planning business.
- Use a website such as hashtagify.me to find the most popular Twitter and Instagram tags.
- Ritetag is another site that helps you generate the best tag for your post and business.
- Grab our list of hashtags curated for Wedding Planners
4. Don’t Force It
If you have a post that really doesn’t work with any relevant hashtags but is a great post for your business then don’t force it. There may be times when it isn’t appropriate to use a hashtag and that will not tank your social media marketing plan. It might actually help it.
The goal of hashtags is to engage and encourage interaction on the post as well as to add value.
If it won’t do that on a particular post then skip the hashtag that one time.
5. Use Hashtags on Multiple Platforms
Best hashtag practice is to use them across multiple platforms. We say this for a couple of reasons. Most people use more than one social media platform and repetition is key in marketing. The more times a potential client or followers see a hashtag the more likely they are to remember it.
Also using a specific hashtag or two over multiple platforms will give you more exposure and more of a chance of building a large following that can help grow your event planning business.