Landing a new client for your event planning business is an exciting moment. But that is when the real work begins. The first thing you need to do is send them a welcome packet. Within this packet is an important piece of paper, the welcome letter. The welcome letter is more than a hello to your client. This is a reassurance of your commitment to their event and the professionalism of your business.
With that being said, there are three things that every client’s welcome letter must-have. Leaving any of these out will result in a loss of confidence or a loss of professional appearance for your company.
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