Lead magnets are important when it comes to digital marketing. These are the incentives that businesses or individuals put together to drive traffic to their websites. It is important to do this well because there needs to be a really good reason for people to sign up and provide you with their contact information.
Making a beautiful and useful lead magnet doesn’t have to be hard. One of the best ways to create one is to use a program such as Canva to help with the design. Canva is really simple and user friendly plus the end result looks professional.
We have put together five ideas for some great lead magnets that will bring people to your wedding planning business site to help get you started.
1. Wedding Vow Worksheet
Everyone seems to want to write their own vows. This isn’t a bad thing but it seems like people want to be creative, different, and meaningful but don’t know where to start. There is a solvable problem here and with a well-done lead magnet, you can also drive business to you.
Creating a beautiful, professional, and helpful wedding vow worksheet is a great idea for a lead magnet. Make sure when you make this it matches your branding and gives a little something extra than what can be found on a Pinterest search. You want to stand out and make people want to come to your site and connect with you.
2. Printable Romantic Quotes
Who doesn’t love a good printable? Especially one that can be framed and used for decor at the wedding ceremony or reception. This is another one of our favorite lead magnet ideas. Designing a group of unique printables that have romantic quotes is sure to bring brides to you.
While you are designing these, a fun extra to add to the printable lead magnet is a list of ways to use these in their wedding. For example, you can suggest they be used as centerpieces at the reception, hang on the end of the aisles during the ceremony, etc.
3. Bridesmaid/Groomsman Gift Round-Up
Gift-giving can be one of the hardest parts of the wedding. Especially when it comes to Bridesmaids and Groomsmen. The bride and groom want the gifts to be thoughtful and unique but coming up with these ideas on top of planning a wedding is not the easiest thing to do. We understand that as wedding planners.
That is why this lead magnet idea is so great. You can come up with some of the best gifts you have seen over the years for the wedding party and put them in a comprehensive list. Make sure it is beautifully designed and add links when possible.
4. Printable Calendar
Timing is everything when it comes to weddings. You have to book the florist and the caterer by a certain time. The dress has to be ordered with enough time to make it and alter it. The cake needs to be ordered, but when again??
The bride could use a great calendar to help her with all of this. So you can do this one of two ways. You can design an editable calendar that can be used for each month or you can make a 12-month bundle.
A great extra would be to add a sheet that tells when to do what. For example, 12 months out from the wedding x, y, and z need to be done.
5. DIY Tutorial
Videoing a DIY tutorial for something wedding related will be a big hit when it comes to lead magnets. If you are known for your centerpieces then do a tutorial on one of your favorites. Another idea is to partner with a wedding photographer to give an exclusive on posing. Videos are popular because people want to see what to do.
If you want to try your hand at a lead magnet but aren’t confident you can pull it off by yourself just yet, check out this helpful lead magnet bundle to get you started.