Starting an event planning business is an exciting endeavor that takes work on the part of the event planner. There are many moving parts. Social media, pricing your services, marketing, and writing contracts are just a few of the things you will need to do before launching. Trying to do all of these things yourself will have you stretched thin and on your way to burning out.
Using templates for different parts of your business will give you the assistance and structure you need as you get started. This will take the pressure off you so you can focus on other aspects such as building relationships with vendors and getting client leads. Take a look at the five templates you will need to start your event planning business.
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As a wedding planner you always want to stay up to date on all of the ins and outs of wedding planning. With things always changing, especially in 2020, it is important to make sure you have the latest information to continue to grow your business.
We have rounded up the 10 videos that every wedding planner should watch to benefit their business and their clients.
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Working as an event planner can be a dream career that allows you to work for yourself and have financial independence. Even if you have a natural talent for event planning, there will be aspects of the business you will need help with. That is why we did this round up of the 10 blog posts every event planner should read.
There is something for every event planner on this list. Whether you want to learn how to charge for your services or want to know how to land clients without a portfolio, you will find what you are looking for.
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If you haven’t heard of Canva then the time has come for you to have an introduction. This can completely change your wedding planning business. Canva can change how you market, your social media presence, and the way you present your business to clients. The tools that are offered within this design website are perfect for designing your brand and making materials that represent your business.
The wedding planning business has stiff competition so it is imperative to stand out from the crowd. What you design needs to be eye catching enough for social media users to stop the scroll. It also needs to say exactly who you are as a business. These four ways to use Canva for your wedding planning business are noteworthy because they are things all wedding planners need and use. If you don’t then now is the time to start.
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There is unlikely to be a wedding without some kind of flowers. Usually there is an abundance of flowers that grace everything from the bouquet to the tables to the groomsmen. Flowers are everywhere so a fantastic florist is a must. Florists use social media marketing as well and the hashtags that are used on Instagram and other platforms can lead the brides straight to their door. But just like anyone using hashtags, which ones the florist uses will make or break the how many people see and find the posts.
That is why we did some research and found the five of the top hashtags for wedding florists. These hashtags are searched regularly which means the appropriate use will lead to new clients, new planners that recommend your services, and new venues that will tell future brides all about what you can do.
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Creating eBooks that can be shared with your clients, followers on social media, or available for purchase on your business website can not only drive traffic but also increase cash flow for your wedding planning business. Lead magnets are imperative for a successful and sustainable online presence and eBooks are fantastic lead magnets.
When you create an eBook, you need to make sure that it adds value to the reader by addressing a pain point in their wedding planning journey. This could really be anything. Some brides want to DIY but don’t know where to start while others are struggling to find a theme or pick a type of cake. These can all be addressed in eBooks. If you need help designing your lead magnet eBook try this template bundle.
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Canva is an amazing online design tool that can do anything from making gifts to branding your business with print and digital marketing media. But Canva is more than just a tool for making a fun Instagram post. Business owners can actually use the Pro version to choose their branding colors and use them for every design they make.
As an event planner, it is important that everything you do or post is on-brand. The colors need to be exactly matched as well as using the same fonts for every design. There is research that has shown how much importance clients and consumers put on colors when they make their choices. Landing new clients can be as easy as choosing the right branding colors. But how do you use Canva to choose the colors that will make your business pop?
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