Creating eBooks that can be shared with your clients, followers on social media, or available for purchase on your business website can not only drive traffic but also increase cash flow for your wedding planning business. Lead magnets are imperative for a successful and sustainable online presence and eBooks are fantastic lead magnets.
When you create an eBook, you need to make sure that it adds value to the reader by addressing a pain point in their wedding planning journey. This could really be anything. Some brides want to DIY but don’t know where to start while others are struggling to find a theme or pick a type of cake. These can all be addressed in eBooks. If you need help designing your lead magnet eBook try this template bundle.
Continue reading 5 eBook Ideas for Wedding Planners
Canva is an amazing online design tool that can do anything from making gifts to branding your business with print and digital marketing media. But Canva is more than just a tool for making a fun Instagram post. Business owners can actually use the Pro version to choose their branding colors and use them for every design they make.
As an event planner, it is important that everything you do or post is on-brand. The colors need to be exactly matched as well as using the same fonts for every design. There is research that has shown how much importance clients and consumers put on colors when they make their choices. Landing new clients can be as easy as choosing the right branding colors. But how do you use Canva to choose the colors that will make your business pop?
Continue reading How to Choose Branding Colors Using Canva